Privacy Policy

1. Who We Are

Samparkasetu Software Solutions Private Limited ("we", "us", "our") operates an AI-powered AgriTech platform connecting farmers, dealers, manufacturers, distributors, financial institutions, and agri-businesses across India.

We are the data controller for personal data collected through our website at samparkasetu.com and our mobile and web applications.

2. Data We Collect

We collect the following categories of information:

Account & Registration Data

• Name, email address, mobile number
• Business name, type, and location (district/state)
• GST number or other business identifiers (where applicable)
• Aadhaar or PAN details (only where legally required for financial services)

Usage Data

• Pages visited, features used, session duration
• Device type, operating system, browser type
• IP address and approximate location
• Actions taken within the Platform (leads created, messages sent, etc.)

Transaction Data

• Payment amount, date, and method (we do not store full card numbers)
• Subscription plan and billing history

Communications

• Messages and enquiries sent through the Platform
• WhatsApp and voice interaction logs (for AI assistant improvement)
• Support tickets and email correspondence

3. How We Use Your Data

We use your data to:

• Provide, maintain, and improve the Platform and its features.
• Personalise your experience and surface relevant leads, products, and recommendations.
• Process payments and manage your subscription.
• Send transactional messages (receipts, alerts, OTPs) and service announcements.
• Send marketing communications — you can opt out at any time.
• Train and improve our AI models (using anonymised, aggregated data).
• Comply with legal obligations under Indian law.
• Detect and prevent fraud, abuse, or security incidents.

4. Sharing Your Data

We do not sell your personal data. We may share it with:

• Service providers: Cloud hosting, payment gateways, SMS/WhatsApp providers, analytics tools — bound by data processing agreements.
• Platform participants: When you initiate a transaction or enquiry, relevant details are shared with the counterparty (e.g., a dealer receives your contact details when you submit a lead).
• Financial partners: Where you apply for credit or insurance, your data is shared with the relevant lender or insurer with your consent.
• Legal authorities: Where required by law, court order, or regulatory authority.
• Business transfers: In the event of a merger, acquisition, or asset sale, user data may be transferred — we will notify you in advance.

5. Cookies & Tracking

We use cookies and similar technologies to:

• Keep you logged in and remember your preferences.
• Measure Platform performance and usage patterns.
• Show you relevant content and ads (where applicable).

You can control cookies through your browser settings. Disabling certain cookies may affect Platform functionality.

We use Google Analytics and similar tools to understand aggregate usage. These tools use their own privacy policies.

6. Data Retention

We retain your personal data for as long as your account is active or as needed to provide the Platform. Upon account deletion:

• Profile and usage data is deleted within 30 days.
• Transaction and financial records are retained for 7 years as required under Indian financial regulations.
• Anonymised and aggregated data may be retained indefinitely for analytics.

7. Your Rights

Under applicable Indian data protection law and our policy, you have the right to:

• Access the personal data we hold about you.
• Correct inaccurate or incomplete data.
• Delete your account and associated personal data.
• Withdraw consent for marketing communications at any time.
• Data portability — request a copy of your data in a machine-readable format.
• Object to processing for direct marketing purposes.

To exercise any of these rights, email us at support@samparkasetu.com. We will respond within 30 days.

8. Security

We implement industry-standard security measures including:

• TLS encryption for all data in transit.
• AES-256 encryption for sensitive data at rest.
• Role-based access controls and regular security audits.
• Two-factor authentication options for user accounts.

No method of transmission over the internet is 100% secure. If you believe your account has been compromised, please contact us immediately.

9. Children's Privacy

The Platform is not directed at children under the age of 18. We do not knowingly collect personal data from minors. If we become aware that we have collected data from a child without parental consent, we will delete it promptly.

10. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of material changes via email or a prominent notice on the Platform at least 14 days before the changes take effect. Continued use of the Platform after the effective date constitutes acceptance of the revised policy.

11. Contact

For privacy-related requests or questions, contact our Data Protection Officer: